According to Glamour Magazine, women need to follow all of the latest fashion and beauty trends. It is important to judge the fashion of others, i.e. “The Five Best Outfits of the Week: Vote for Your Favorite Spring 2010 Runway Look.”Cute Jeans and Shoes are necessities. All readers of the magazine should be interested in and buying all the same fashions from all the same brands and designers. Skincare, nails, and makeup should occupy a great deal of your time and money. Flat abs, thin thighs, and constant diet, exercise, and weight loss are also necessities. However, Glamour had an interesting article under their Health and Fitness subheading on their website entitled “Body Image: Are you Ready to Start a Body Image Revolution? Oh, Wait—You Already Did!,” You can “see the models who proudly bared it all,” bodies which are “beautiful,” and get “Body-Confidence Secrets from Plus-Size Model Crystal Renn.” This is followed by an “Exclusive Body Image Survey” and a quiz to see if “you have healthy body image.” However, directly following this seeming support for body types of all kinds are diet tips from Weight-Loss Bloggers. This magazine does offer more attempts at helping women find healthy weight loss solutions to real health related problems which can be caused by carrying excess body weight but it also suggests that the one thing that can make you feel 1,000 times better in a swim suit is “a cute coverup.” Fantastic, one should hide their body if it’s not “optimally beautiful” like the ones we saw and dress like on the fashion runways. It would also seem that a woman’s life is composed of shopping, beautifying, and attempting to date, hook up with, be proposed to by, and marry a man. Their “Sex, Love, And Life” section, the only section that mentions “Life” is altogether consumed with “Sex Tips,” “What Men Want,” “Dating,” “Romance,” “Hooking Up,” “Getting Engaged,” “Brides,” “Bridesmaids,” and “Real Weddings.” It would seem these women’s only goal is to find a man, please him with her body, keep him interested romantically by putting forth tremendous effort at remaining beautiful, alluring, and mysterious enough to keep him interested enough to inveigle a proposal and wedding out of him. And then, the wedding is not about love or a partnership between two people but more about the clothing, decorations, and food that will be seen at the event.
InStyle Magazine seemed most preoccupied with celebrity fashion and how one could look like, act like, and appear to be a celebrity. The writers of the magazine assume their readers are obsessed with which celebrities are dating each other, what they are wearing for a casual evening out, to the grocery store, and to high end events. They are also interested in their weddings, what kinds of gowns they wore, decorations they used, and cakes they had. There is a great interest in what kinds of parties they have, who attends, and what they all wear there. It also seems to be of great importance to compare and contrast what the celebrities have chosen to wear on all occasions.
InStyle’s Fashion section then goes on to describe which celebrities are wearing which designer labels and where they are doing so. One can search an extensive photo gallery of women celebrities (and by celebrity they mean famous actresses) by Designer or by the name of the celebrity to narrow down the set of images you are viewing. They have exclusive information of what new clothing trends need to be obsessed over and followed by their readers through their coverage of Fashion Week. Overall, their beauty and shopping sections were all about how to look more like a celebrity. They describe how one should style one’s hair and dress to transform one’s appearance to be more like those of the “optimally beautiful” stars.
In order to view Maxim’s website, one must first be subjected to ten seconds of “Devil’s Cut” advertisement which consists of a photograph of a large bottle of alcohol and a woman in a corset and miniskirt wearing a painted on mask, fishnets, and little else while she licks her lips and holds out a shot to the viewer. Once one reaches the website’s main site there are alternating slides of boxers, recipients of the Medal of Honor, Rugby fouls, and supermodels posing as well as all the girls who were rewarded the high honor of “Hometown Hottie” by the readership. The website offered articles on gaming, movies, and sports while touting “girls girls girls.” It has offers a girl of the day, today’s girl was Christina Hendricks who is “so hot she makes us all Mad Men.” And featured videos of Tiki Barber’s girlfriend “baring all.” Listed under its most popular section were “Seven Odd Places to Take Your Summer Fling” implying that sexual relationships with women should be short term and flippant. They also listed the “19 Best Man Movie Moments,” “Nine Classic Beards,” “40 Best Man Cities,” and the “10 Dumbest Dumb-Asses in Sports.” The best man movie moments included exploding heads from zombie movies, the best disemboweling from a slasher movie, the best three-girls-on-one-guy action scene, best house party which included a naked woman shooting out a chimney. This is apparently both sexually exciting and humorous.
Instead of having a woman of the day, GQ featured a Look of the Day alongside a video of Zoe Saldana lying on the floor taking off her clothes. It also offered a fall fashion report on the latest men’s fashions to come out this fall. It implies that if one dresses according to the fashion, one will attract women who look like Hollywood stars. It suggests that the items which will make you the most eligible bachelor are “tipped polos,” “sneakers,” “the Blue Steel watch,” “Varsity jackets,” and “tweed suits.” Their “Women” section was basically a set of slideshows featuring semi-naked women on display. Including a woman sexually soliciting adolescent boy scouts (not at all illegal). Otherwise it highlighted extremely athletic (but simultaneously stylish) men, food and travel (and how they can help you in seducing women), and cars and gear (and which ones will best attract women to you).
It would seem that these magazines (both those for men and women) are primarily concerned with celebrity fashion, what the elite classes are wearing, and how to attract members of the opposite sex. Men are supposed to be active in the seduction and casual sexual encounters with women while women are supposed to passively attract, allure, and mystify men until they decide to marry them so that they can have a big fancy party and wear another fashionable outfit. They assume that women should be passive, work very hard and spend a lot of money on being attractive to men and should only be concerned with getting married. It should be their life goal, along with looking and dressing like a celebrity which will help you in your pursuit of married bliss. Men, however, should be obsessed with finding ways through fashion, sports, cars, and fancy gizmos to attract women just long enough to get them to have sex with them. They provide insights into how every man can become James Bond, but without any of the personal health risks. Both magazines push a heteronormative agenda as well as the idea that designer fashion will help you in your endeavors to attract and bed a member of the opposite sex. However, they suggest the different genders have different roles for these “hook ups.” Women should look for ways to trap men who would otherwise only be interested in them for sex into marriage. Men, however, should be doing their best to avoid any long term commitments and have sex with as many women as humanly possible, while fantasizing about the women they cannot obtain precisely because they are mere fictive inventions of the advertising and fashion world.